Money
Anti-trans political ads on Meta and Google from 2018 to 2025, the 2026 ad tracker, yearly national totals of television ad spending, the listed organizations' 990 filings and the grants between them. Each has its own tab above.
What is here
Political ads on Meta and Google, 2018-2025
The ads themselves
Every anti-trans political ad the project archived from Meta and Google: each ad's text, who paid for it, how much and when. Search the
ads, browse them by advertiser, see spending by month, and compare ads with the bills filed in the same state and year.
Open the ad archive2026 ad tracker
Meta + Google, updated nightly
Anti-trans political ads in the 2026 midterms on Meta and Google, flagged nightly, with who paid and how much.
Open the tracker
990 explorer
IRS Form 990 filings, to search and export
The listed organizations' tax filings: revenue, expenses and assets, officers and their reported pay, and the grants they made,
as tables you can search, sort and download.
Open the 990 explorer
Grants between organizations
Follow the money
Who funds whom among the organizations on this site's list, from the grants they report on Schedule I of their Form 990 filings,
and any one organization's funders and grantees.
Follow the money
Television ad spending: anti-trans ads, national totals by election year
| Election year | Ads counted | Ads with a cost on record | Spending (USD) | Notes |
|---|---|---|---|---|
| 2018 | 16 | 7 | $807,560 | Partial total Only 7 of the 16 ads have a cost on record, so the total is a floor, not the full amount. |
| 2020 | 14 | 6 | $2,697,940 | Partial total Only 6 of the 14 ads have a cost on record, so the total is a floor, not the full amount. |
| 2022 | 95 | 95 | $12,861,850 | Partial total This year's review covered only part of the television data, so anti-trans television ads outside that part are not counted. The total is likely lower than the true amount. |