Political ads on Meta and Google, 2018-2025

Television is not in this archive: it appears only as national yearly totals on the Money page. Every advertiser with an anti-trans ad is named, candidates and committees included.

The project's own classification of Meta and Google political ads, 2018-2025, from the platforms' public ad libraries. Only ads classified as anti-trans are in it. Dollars are the platforms' reported brackets.

  • Meta
  • Google
$0$5M$10M20192020202120222023202420252026 2019 Meta: $64,288 Google: no figure2020 Meta: $390,377 Google: $3,0002021 Meta: $225,688 Google: $2002022 Meta: $9,707,280 Google: $133,2002023 Meta: $5,538,012 Google: $15,8002024 Meta: $8,162,794 Google: $9,460,8002025 Meta: $3,198,381 Google: $72,7002026 Meta: no figure Google: $108,9002019: Meta $64,2882020: Meta $390,3772021: Meta $225,6882022: Meta $9,707,2802023: Meta $5,538,0122024: Meta $8,162,7942025: Meta $3,198,3812020: Google $3,0002021: Google $2002022: Google $133,2002023: Google $15,8002024: Google $9,460,8002025: Google $72,7002026: Google $108,900

Coverage by year and channel

Read the coverage column before quoting a total: a year that was only partly measured is a floor, not the full amount.

Anti-trans ads and the platforms' disclosed spend, by year and channel
YearChannelAdsSpendCoverage
2026Google37$94,100 to $108,900Measured.
2025Google36$59,000 to $72,700Partly measured: the review covered only part of the data, so the totals are likely lower than the true amount.
2025Meta3,419$2,412,400 to $3,198,381Measured.
2024Google1,481$7,831,100 to $9,460,800Measured.
2024Meta4,506$6,462,600 to $8,162,794Measured.
2023Google14$10,300 to $15,800Partly measured: the review covered only part of the data, so the totals are likely lower than the true amount.
2023Meta4,288$4,304,000 to $5,538,012Measured.
2022Google24$104,900 to $133,200Measured.
2022Meta2,520$7,885,400 to $9,707,280Measured.
2021Google40$0 to $200Measured.
2021Meta412$158,700 to $225,688Measured.
2020Google14$2,300 to $3,000Measured.
2020Meta823$252,100 to $390,377Measured.
2019GooglePartly measured.
2019Meta512$12,800 to $64,288Partly measured: the review covered only part of the data, so the totals are likely lower than the true amount.
2018GoogleNot available.
2018MetaNot available.

By channel

All years
ChannelAdsSpend
Google1,646$8,101,700 to $9,794,600
Meta16,480$21,488,000 to $27,286,820

Top advertisers, by spend

The advertisers that spent most on anti-trans ads
AdvertiserAdsSpend
Matt Walsh1,161$8,849,200 to $10,751,139
SENATE LEADERSHIP FUND1,322$5,481,700 to $6,692,049
PragerU2,937$2,019,400 to $2,692,863
DailyWire+578$2,064,200 to $2,534,522
Daily Wire280$1,610,300 to $1,960,020
PRESERVE AMERICA PAC88$1,275,000 to $1,510,000
Ben Shapiro263$1,178,100 to $1,418,137
Alliance Defending Freedom · organization page2,450$721,900 to $1,089,076
DONALD J. TRUMP FOR PRESIDENT 2024, INC.117$805,000 to $935,000
PragerU Kids133$469,900 to $569,167
Stanley M. Herzog Foundation375$370,700 to $485,725
CatholicVote228$343,200 to $435,972
Do No Harm Medicine · organization page351$303,400 to $385,849
TED CRUZ FOR SENATE4$300,000 to $350,000
Protect Women Ohio31$215,500 to $268,669
GOP63$201,600 to $250,937
Michael Knowles29$181,300 to $222,771
Preserve America9$150,100 to $187,191
American Principles Project244$117,300 to $172,156
Congressional Leadership Fund34$139,500 to $169,585
Citizens for Sanity12$131,000 to $167,996
Conservative-American.org2$130,000 to $159,998
Hillsdale College Online Courses97$118,700 to $148,203
Candace Owens35$123,700 to $148,065
The Lion1,010$30,800 to $130,790
Other advertisers5$3,500 to $4,395

All advertisers

Archive built 2026-09-10.