Political ads on Meta and Google, 2018-2025

Television is not in this archive: it appears only as national yearly totals on the Money page. Every advertiser with an anti-trans ad is named, candidates and committees included.

Where anti-trans ads ran, beside the bills filed there the same year. This is co-occurrence in a state and a year, not cause: a national buy's dollars are divided evenly across the states it names.

By state and year
StateYearAdsSpendBills filedAnti-trans billsPassed
South Carolina20251,949$45,460 to $60,21132300
Colorado20251,957$46,147 to $60,0541560
Florida20251,958$45,191 to $58,43622120
New Jersey20251,938$43,948 to $58,3171130
Wisconsin20251,949$43,629 to $58,31647200
Wyoming20251,802$44,236 to $57,80020200
Kentucky20251,925$43,319 to $56,56928180
North Carolina20251,956$43,284 to $56,49230140
Indiana20251,938$42,882 to $55,24825180
Missouri20251,955$41,402 to $55,24282700
Minnesota20251,961$40,314 to $55,15947320
Michigan20251,950$41,822 to $55,12539310
Delaware20251,771$42,701 to $54,859510
Utah20251,893$42,389 to $54,67712110
South Dakota20251,848$40,033 to $54,65811110
Maryland20251,925$41,455 to $54,0932590
Illinois20251,941$41,409 to $54,00842240
Oklahoma20251,927$41,257 to $54,00136360
Alabama20251,926$41,520 to $53,851990
Vermont20251,762$41,260 to $52,9661300
Connecticut20251,884$40,558 to $52,87242280
New Hampshire20251,822$40,654 to $52,76416140
Washington20251,927$40,817 to $52,7553480
Kansas20251,911$40,641 to $52,7431070
Massachusetts20251,908$40,607 to $52,6745870
Iowa20251,909$40,556 to $52,64750490
Arizona20251,942$40,143 to $52,59127140
Mississippi20251,886$40,384 to $52,51230290
District of Columbia20251,305$41,392 to $52,325200
West Virginia20251,863$40,431 to $52,18536340
Louisiana20251,891$40,418 to $52,058640
Nebraska20251,881$40,087 to $52,050830
Idaho20251,895$40,206 to $51,82827270
Oregon20251,915$40,107 to $51,70422150
Montana20251,868$40,082 to $51,63432300
North Dakota20251,779$40,166 to $51,5871090
Nevada20251,856$40,073 to $51,4881620
Rhode Island20251,742$40,072 to $51,4141650
Alaska20251,808$40,096 to $51,389650
Hawaii20251,765$40,090 to $51,3173570
Guam20250$0100
Puerto Rico20250$0660
US20250$01711130
Ohio20242,821$364,835 to $455,46916130
Michigan20242,718$277,260 to $342,8081710
Wisconsin20242,754$266,461 to $341,45340180
Pennsylvania20242,762$224,389 to $277,0131770
Georgia20242,696$160,389 to $201,60620180
Arizona20242,682$145,079 to $184,24025160
Texas20242,777$141,265 to $181,550000
North Carolina20242,667$143,415 to $180,993300
California20242,744$133,129 to $172,9433330
Minnesota20242,709$125,615 to $161,22231100
Montana20242,533$127,392 to $160,053000
Wyoming20242,433$124,741 to $157,51516160
Virginia20242,707$118,442 to $149,73328130
Nevada20242,577$119,206 to $148,145000
Florida20242,722$114,280 to $146,29331220
Kansas20242,599$114,311 to $144,30922210
Tennessee20242,698$111,483 to $142,67746430