Political ads on Meta and Google, 2018-2025
Television is not in this archive: it appears only as national yearly totals on the Money page. Every advertiser with an anti-trans ad is named, candidates and committees included.
Where anti-trans ads ran, beside the bills filed there the same year. This is co-occurrence in a state and a year, not cause: a national buy's dollars are divided evenly across the states it names.
| State | Year | Ads | Spend | Bills filed | Anti-trans bills | Passed |
|---|---|---|---|---|---|---|
| West Virginia | 2024 | 2,605 | $111,679 to $142,294 | 55 | 46 | 0 |
| New York | 2024 | 2,683 | $111,958 to $142,195 | 117 | 5 | 0 |
| Kentucky | 2024 | 2,616 | $113,408 to $141,807 | 28 | 21 | 0 |
| New Jersey | 2024 | 2,630 | $113,205 to $141,758 | 60 | 11 | 0 |
| Iowa | 2024 | 2,607 | $111,315 to $140,823 | 32 | 32 | 0 |
| Alabama | 2024 | 2,631 | $111,517 to $140,521 | 9 | 9 | 0 |
| Missouri | 2024 | 2,680 | $108,208 to $138,941 | 72 | 62 | 0 |
| Illinois | 2024 | 2,658 | $110,150 to $137,964 | 42 | 12 | 0 |
| District of Columbia | 2024 | 1,913 | $111,514 to $137,935 | 5 | 0 | 0 |
| Colorado | 2024 | 2,634 | $109,018 to $137,218 | 9 | 1 | 0 |
| Alaska | 2024 | 2,436 | $109,562 to $136,996 | 6 | 6 | 0 |
| Washington | 2024 | 2,640 | $108,667 to $136,489 | 18 | 6 | 0 |
| Maryland | 2024 | 2,636 | $107,886 to $135,980 | 26 | 10 | 0 |
| Oklahoma | 2024 | 2,631 | $107,200 to $135,245 | 37 | 35 | 0 |
| New Hampshire | 2024 | 2,440 | $107,968 to $135,074 | 31 | 24 | 0 |
| Indiana | 2024 | 2,625 | $107,804 to $134,733 | 17 | 14 | 0 |
| South Carolina | 2024 | 2,637 | $106,035 to $134,616 | 16 | 16 | 0 |
| Connecticut | 2024 | 2,566 | $106,854 to $133,933 | 7 | 0 | 0 |
| Idaho | 2024 | 2,565 | $106,643 to $133,514 | 25 | 24 | 0 |
| Delaware | 2024 | 2,363 | $106,443 to $133,152 | 8 | 2 | 0 |
| Massachusetts | 2024 | 2,597 | $105,822 to $132,502 | 92 | 2 | 0 |
| New Mexico | 2024 | 2,523 | $106,053 to $132,449 | 7 | 3 | 0 |
| Nebraska | 2024 | 2,513 | $105,041 to $131,239 | 15 | 9 | 0 |
| Utah | 2024 | 2,572 | $104,841 to $131,030 | 20 | 17 | 0 |
| Louisiana | 2024 | 2,583 | $104,548 to $130,906 | 6 | 5 | 0 |
| Maine | 2024 | 2,478 | $104,606 to $130,423 | 7 | 0 | 0 |
| Vermont | 2024 | 2,251 | $105,042 to $130,332 | 5 | 0 | 0 |
| Arkansas | 2024 | 2,593 | $104,187 to $130,316 | 0 | 0 | 0 |
| Rhode Island | 2024 | 2,361 | $103,966 to $130,270 | 17 | 6 | 0 |
| Mississippi | 2024 | 2,543 | $104,169 to $130,238 | 34 | 31 | 0 |
| Oregon | 2024 | 2,572 | $104,021 to $129,952 | 5 | 3 | 0 |
| South Dakota | 2024 | 2,391 | $104,021 to $129,484 | 8 | 5 | 0 |
| Hawaii | 2024 | 2,402 | $103,831 to $129,210 | 41 | 12 | 0 |
| North Dakota | 2024 | 2,364 | $103,723 to $128,996 | 0 | 0 | 0 |
| US | 2024 | 0 | $0 | 57 | 38 | 0 |
| Ohio | 2023 | 3,007 | $240,238 to $305,425 | 13 | 9 | 0 |
| Kentucky | 2023 | 2,945 | $93,137 to $116,878 | 14 | 12 | 0 |
| Texas | 2023 | 3,048 | $87,528 to $114,810 | 84 | 70 | 0 |
| Tennessee | 2023 | 3,006 | $89,266 to $114,786 | 38 | 32 | 0 |
| Virginia | 2023 | 2,996 | $85,694 to $109,871 | 11 | 11 | 0 |
| West Virginia | 2023 | 2,799 | $86,675 to $108,754 | 20 | 17 | 0 |
| Florida | 2023 | 3,042 | $83,859 to $107,509 | 25 | 20 | 0 |
| Missouri | 2023 | 3,012 | $83,094 to $107,508 | 45 | 41 | 0 |
| California | 2023 | 3,040 | $81,220 to $107,500 | 33 | 1 | 0 |
| Michigan | 2023 | 2,970 | $83,840 to $106,195 | 21 | 9 | 0 |
| Pennsylvania | 2023 | 2,976 | $83,252 to $105,541 | 18 | 4 | 0 |
| New Jersey | 2023 | 2,961 | $81,590 to $105,134 | 18 | 0 | 0 |
| Minnesota | 2023 | 2,924 | $81,852 to $104,905 | 32 | 13 | 0 |
| Louisiana | 2023 | 2,937 | $82,082 to $104,148 | 4 | 4 | 0 |
| Alabama | 2023 | 2,951 | $82,091 to $104,062 | 6 | 6 | 0 |
| Kansas | 2023 | 2,921 | $81,729 to $103,892 | 19 | 18 | 0 |
| Iowa | 2023 | 2,866 | $81,840 to $103,855 | 37 | 35 | 0 |
| New York | 2023 | 2,995 | $81,169 to $103,560 | 98 | 2 | 0 |
| Illinois | 2023 | 2,984 | $80,826 to $103,475 | 17 | 6 | 0 |
| Oklahoma | 2023 | 2,955 | $80,784 to $103,156 | 41 | 40 | 0 |
| North Carolina | 2023 | 2,988 | $81,012 to $103,141 | 13 | 13 | 0 |
| Idaho | 2023 | 2,855 | $80,750 to $102,847 | 11 | 10 | 0 |
| Wisconsin | 2023 | 2,937 | $80,730 to $102,457 | 30 | 14 | 0 |
| Arizona | 2023 | 2,957 | $80,782 to $102,403 | 20 | 14 | 0 |
| Indiana | 2023 | 2,953 | $80,295 to $101,995 | 21 | 20 | 0 |
Political ads on Meta and Google, 2018-2025
What ran where, next to what was filed there that year. The join key is state + year, deliberately coarse. This is co-occurrence, not causation: it cannot show that an ad caused a bill or the reverse, because ad targeting and bill filing both respond to the same national cycle. Use it to find the state-years worth reading closely.
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How the ad side is apportioned. A national buy names every state it could be served in. Counting its full budget in all fifty would multiply the
money by fifty, so spend is divided evenly across the states a creative names, and an ad counts once per state it ran in. That is an
apportionment convention, not a measurement.
Bills are the bills the research corpus holds for the state and year. Anti-LGBTQ counts bills coded anti-LGBTQ; trans-specific counts the subset specifically about trans people; enacted counts those that became law.
Bills are the bills the research corpus holds for the state and year. Anti-LGBTQ counts bills coded anti-LGBTQ; trans-specific counts the subset specifically about trans people; enacted counts those that became law.