Political ads on Meta and Google, 2018-2025
Television is not in this archive: it appears only as national yearly totals on the Money page. Every advertiser with an anti-trans ad is named, candidates and committees included.
Where anti-trans ads ran, beside the bills filed there the same year. This is co-occurrence in a state and a year, not cause: a national buy's dollars are divided evenly across the states it names.
| State | Year | Ads | Spend | Bills filed | Anti-trans bills | Passed |
|---|---|---|---|---|---|---|
| Georgia | 2023 | 2,962 | $80,493 to $101,854 | 11 | 10 | 0 |
| Colorado | 2023 | 2,899 | $80,411 to $101,794 | 6 | 2 | 0 |
| Utah | 2023 | 2,886 | $80,376 to $101,726 | 14 | 12 | 0 |
| Mississippi | 2023 | 2,871 | $80,206 to $101,586 | 26 | 25 | 0 |
| Arkansas | 2023 | 2,923 | $80,287 to $101,450 | 10 | 9 | 0 |
| Massachusetts | 2023 | 2,903 | $80,011 to $101,018 | 62 | 1 | 0 |
| Maryland | 2023 | 2,906 | $79,273 to $100,657 | 15 | 1 | 0 |
| South Carolina | 2023 | 2,945 | $79,443 to $100,653 | 33 | 28 | 0 |
| Connecticut | 2023 | 2,850 | $79,538 to $100,643 | 8 | 5 | 0 |
| Nebraska | 2023 | 2,830 | $79,639 to $100,579 | 13 | 7 | 0 |
| Washington | 2023 | 2,919 | $79,459 to $100,519 | 11 | 2 | 0 |
| Nevada | 2023 | 2,858 | $79,489 to $100,388 | 10 | 1 | 0 |
| Oregon | 2023 | 2,873 | $79,352 to $100,155 | 18 | 10 | 0 |
| Montana | 2023 | 2,710 | $79,598 to $100,083 | 15 | 12 | 0 |
| Alaska | 2023 | 2,667 | $79,519 to $99,836 | 6 | 5 | 0 |
| Wyoming | 2023 | 2,592 | $79,634 to $99,834 | 8 | 8 | 0 |
| North Dakota | 2023 | 2,594 | $79,298 to $99,791 | 17 | 17 | 0 |
| New Mexico | 2023 | 2,773 | $79,304 to $99,760 | 9 | 4 | 0 |
| South Dakota | 2023 | 2,663 | $79,302 to $99,603 | 5 | 5 | 0 |
| Maine | 2023 | 2,705 | $79,288 to $99,588 | 14 | 3 | 0 |
| Delaware | 2023 | 2,650 | $79,201 to $99,480 | 6 | 0 | 0 |
| New Hampshire | 2023 | 2,698 | $79,198 to $99,451 | 10 | 4 | 0 |
| Hawaii | 2023 | 2,633 | $79,192 to $99,307 | 22 | 7 | 0 |
| Rhode Island | 2023 | 2,597 | $79,155 to $99,272 | 8 | 5 | 0 |
| Vermont | 2023 | 2,424 | $79,181 to $99,007 | 6 | 2 | 0 |
| District of Columbia | 2023 | 2,064 | $78,821 to $97,767 | 5 | 0 | 0 |
| US | 2023 | 0 | $0 | 89 | 57 | 0 |
| Texas | 2022 | 1,846 | $164,347 to $205,886 | 0 | 0 | 0 |
| Georgia | 2022 | 1,783 | $165,579 to $202,390 | 6 | 4 | 0 |
| Florida | 2022 | 1,857 | $157,163 to $199,437 | 11 | 6 | 0 |
| South Carolina | 2022 | 1,776 | $156,318 to $193,914 | 10 | 10 | 0 |
| Missouri | 2022 | 1,786 | $156,085 to $193,340 | 27 | 24 | 0 |
| Tennessee | 2022 | 1,796 | $155,239 to $192,511 | 13 | 13 | 0 |
| Michigan | 2022 | 1,786 | $155,753 to $191,414 | 3 | 3 | 0 |
| Pennsylvania | 2022 | 1,790 | $155,762 to $191,296 | 5 | 4 | 0 |
| Indiana | 2022 | 1,778 | $155,394 to $190,757 | 8 | 8 | 0 |
| Illinois | 2022 | 1,775 | $155,196 to $190,625 | 7 | 3 | 0 |
| West Virginia | 2022 | 1,713 | $155,312 to $190,521 | 8 | 5 | 0 |
| North Carolina | 2022 | 1,775 | $155,096 to $190,493 | 1 | 1 | 0 |
| California | 2022 | 1,787 | $154,445 to $190,223 | 4 | 0 | 0 |
| Virginia | 2022 | 1,785 | $154,384 to $190,148 | 5 | 5 | 0 |
| Alabama | 2022 | 1,756 | $154,537 to $189,996 | 8 | 8 | 0 |
| Kansas | 2022 | 1,737 | $154,514 to $189,408 | 7 | 6 | 0 |
| Maryland | 2022 | 1,757 | $154,448 to $189,318 | 9 | 1 | 0 |
| Ohio | 2022 | 1,778 | $154,239 to $189,138 | 2 | 2 | 0 |
| Kentucky | 2022 | 1,761 | $154,191 to $188,990 | 12 | 8 | 0 |
| New York | 2022 | 1,774 | $153,710 to $188,746 | 26 | 0 | 0 |
| New Jersey | 2022 | 1,763 | $153,958 to $188,604 | 53 | 14 | 0 |
| Arizona | 2022 | 1,763 | $153,810 to $188,462 | 17 | 14 | 0 |
| Oklahoma | 2022 | 1,745 | $153,320 to $188,289 | 16 | 16 | 0 |
| South Dakota | 2022 | 1,619 | $154,084 to $188,190 | 3 | 3 | 0 |
| Wisconsin | 2022 | 1,745 | $153,595 to $188,022 | 15 | 8 | 0 |
| Mississippi | 2022 | 1,710 | $153,276 to $187,704 | 8 | 7 | 0 |
| Connecticut | 2022 | 1,723 | $153,173 to $187,688 | 2 | 0 | 0 |
| Arkansas | 2022 | 1,729 | $153,226 to $187,627 | 0 | 0 | 0 |
| Utah | 2022 | 1,716 | $153,043 to $187,613 | 5 | 3 | 0 |
| Delaware | 2022 | 1,583 | $153,461 to $187,572 | 2 | 2 | 0 |
| Massachusetts | 2022 | 1,746 | $153,152 to $187,561 | 10 | 1 | 0 |
| Minnesota | 2022 | 1,742 | $153,210 to $187,535 | 11 | 5 | 0 |
| Washington | 2022 | 1,747 | $153,275 to $187,504 | 3 | 2 | 0 |
Political ads on Meta and Google, 2018-2025
What ran where, next to what was filed there that year. The join key is state + year, deliberately coarse. This is co-occurrence, not causation: it cannot show that an ad caused a bill or the reverse, because ad targeting and bill filing both respond to the same national cycle. Use it to find the state-years worth reading closely.
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How the ad side is apportioned. A national buy names every state it could be served in. Counting its full budget in all fifty would multiply the
money by fifty, so spend is divided evenly across the states a creative names, and an ad counts once per state it ran in. That is an
apportionment convention, not a measurement.
Bills are the bills the research corpus holds for the state and year. Anti-LGBTQ counts bills coded anti-LGBTQ; trans-specific counts the subset specifically about trans people; enacted counts those that became law.
Bills are the bills the research corpus holds for the state and year. Anti-LGBTQ counts bills coded anti-LGBTQ; trans-specific counts the subset specifically about trans people; enacted counts those that became law.