Political ads on Meta and Google, 2018-2025
Television is not in this archive: it appears only as national yearly totals on the Money page. Every advertiser with an anti-trans ad is named, candidates and committees included.
Where anti-trans ads ran, beside the bills filed there the same year. This is co-occurrence in a state and a year, not cause: a national buy's dollars are divided evenly across the states it names.
| State | Year | Ads | Spend | Bills filed | Anti-trans bills | Passed |
|---|---|---|---|---|---|---|
| Nevada | 2022 | 1,715 | $153,046 to $187,371 | 0 | 0 | 0 |
| Colorado | 2022 | 1,749 | $152,912 to $187,337 | 0 | 0 | 0 |
| Iowa | 2022 | 1,731 | $152,910 to $187,313 | 8 | 8 | 0 |
| Oregon | 2022 | 1,731 | $152,893 to $187,260 | 0 | 0 | 0 |
| North Dakota | 2022 | 1,592 | $153,337 to $187,199 | 0 | 0 | 0 |
| Louisiana | 2022 | 1,746 | $152,764 to $187,140 | 6 | 4 | 0 |
| Nebraska | 2022 | 1,702 | $152,889 to $186,949 | 5 | 0 | 0 |
| New Hampshire | 2022 | 1,677 | $152,564 to $186,689 | 6 | 6 | 0 |
| Maine | 2022 | 1,675 | $152,581 to $186,645 | 1 | 0 | 0 |
| Idaho | 2022 | 1,715 | $152,176 to $186,518 | 3 | 1 | 0 |
| District of Columbia | 2022 | 1,331 | $153,034 to $186,400 | 2 | 0 | 0 |
| Vermont | 2022 | 1,527 | $152,563 to $186,366 | 0 | 0 | 0 |
| Hawaii | 2022 | 1,593 | $152,437 to $186,215 | 12 | 1 | 0 |
| Rhode Island | 2022 | 1,601 | $152,307 to $186,138 | 5 | 4 | 0 |
| Wyoming | 2022 | 1,603 | $152,055 to $186,046 | 2 | 2 | 0 |
| Alaska | 2022 | 1,613 | $152,147 to $185,878 | 5 | 2 | 0 |
| New Mexico | 2022 | 1,666 | $152,103 to $185,869 | 3 | 0 | 0 |
| Montana | 2022 | 1,667 | $151,898 to $185,707 | 0 | 0 | 0 |
| Virgin Islands | 2022 | 9 | $12,206 to $14,287 | 1 | 0 | 0 |
| Northern Mariana Islands | 2022 | 4 | $5,283 to $6,211 | 1 | 0 | 0 |
| Guam | 2022 | 3 | $5,000 to $5,833 | 0 | 0 | 0 |
| US | 2022 | 0 | $0 | 41 | 19 | 0 |
| Texas | 2021 | 306 | $9,249 to $14,360 | 79 | 58 | 0 |
| Florida | 2021 | 283 | $10,399 to $13,783 | 10 | 5 | 0 |
| Arkansas | 2021 | 263 | $6,499 to $7,980 | 15 | 15 | 0 |
| West Virginia | 2021 | 266 | $4,816 to $6,399 | 14 | 10 | 0 |
| Ohio | 2021 | 273 | $3,999 to $5,761 | 7 | 5 | 0 |
| North Carolina | 2021 | 271 | $3,999 to $5,667 | 5 | 4 | 0 |
| Pennsylvania | 2021 | 271 | $3,999 to $5,645 | 5 | 1 | 0 |
| Virginia | 2021 | 278 | $3,416 to $4,974 | 11 | 0 | 0 |
| Maryland | 2021 | 274 | $3,416 to $4,820 | 8 | 0 | 0 |
| North Dakota | 2021 | 248 | $2,999 to $4,525 | 2 | 2 | 0 |
| Nebraska | 2021 | 262 | $3,299 to $4,424 | 4 | 0 | 0 |
| Wisconsin | 2021 | 262 | $3,299 to $4,377 | 13 | 6 | 0 |
| Maine | 2021 | 250 | $3,199 to $4,249 | 7 | 3 | 0 |
| California | 2021 | 274 | $2,699 to $4,122 | 8 | 0 | 0 |
| Alaska | 2021 | 249 | $2,985 to $4,032 | 5 | 1 | 0 |
| Louisiana | 2021 | 264 | $2,599 to $3,875 | 5 | 4 | 0 |
| Colorado | 2021 | 267 | $2,599 to $3,690 | 1 | 0 | 0 |
| New Jersey | 2021 | 268 | $2,499 to $3,690 | 10 | 3 | 0 |
| Kentucky | 2021 | 266 | $2,499 to $3,648 | 11 | 7 | 0 |
| Oregon | 2021 | 266 | $2,599 to $3,638 | 4 | 0 | 0 |
| Indiana | 2021 | 269 | $2,549 to $3,628 | 6 | 6 | 0 |
| Alabama | 2021 | 267 | $2,499 to $3,591 | 4 | 3 | 0 |
| Kansas | 2021 | 264 | $2,499 to $3,582 | 5 | 4 | 0 |
| Oklahoma | 2021 | 262 | $2,499 to $3,576 | 9 | 8 | 0 |
| Mississippi | 2021 | 259 | $2,499 to $3,567 | 6 | 3 | 0 |
| Georgia | 2021 | 269 | $2,499 to $3,523 | 5 | 4 | 0 |
| South Carolina | 2021 | 267 | $2,499 to $3,517 | 9 | 8 | 0 |
| Michigan | 2021 | 268 | $2,499 to $3,498 | 8 | 2 | 0 |
| New York | 2021 | 267 | $2,499 to $3,495 | 24 | 0 | 0 |
| Illinois | 2021 | 267 | $2,499 to $3,494 | 3 | 1 | 0 |
| Iowa | 2021 | 266 | $2,499 to $3,491 | 15 | 15 | 0 |
| Tennessee | 2021 | 266 | $2,499 to $3,491 | 17 | 17 | 0 |
| Washington | 2021 | 266 | $2,499 to $3,491 | 2 | 1 | 0 |
| Arizona | 2021 | 265 | $2,499 to $3,488 | 13 | 5 | 0 |
| Missouri | 2021 | 265 | $2,499 to $3,488 | 17 | 13 | 0 |
| District of Columbia | 2021 | 189 | $2,617 to $3,486 | 1 | 0 | 0 |
| Minnesota | 2021 | 263 | $2,499 to $3,483 | 5 | 4 | 0 |
| Utah | 2021 | 261 | $2,499 to $3,478 | 3 | 2 | 0 |
Political ads on Meta and Google, 2018-2025
What ran where, next to what was filed there that year. The join key is state + year, deliberately coarse. This is co-occurrence, not causation: it cannot show that an ad caused a bill or the reverse, because ad targeting and bill filing both respond to the same national cycle. Use it to find the state-years worth reading closely.
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How the ad side is apportioned. A national buy names every state it could be served in. Counting its full budget in all fifty would multiply the
money by fifty, so spend is divided evenly across the states a creative names, and an ad counts once per state it ran in. That is an
apportionment convention, not a measurement.
Bills are the bills the research corpus holds for the state and year. Anti-LGBTQ counts bills coded anti-LGBTQ; trans-specific counts the subset specifically about trans people; enacted counts those that became law.
Bills are the bills the research corpus holds for the state and year. Anti-LGBTQ counts bills coded anti-LGBTQ; trans-specific counts the subset specifically about trans people; enacted counts those that became law.