Political ads on Meta and Google, 2018-2025
Television is not in this archive: it appears only as national yearly totals on the Money page. Every advertiser with an anti-trans ad is named, candidates and committees included.
Where anti-trans ads ran, beside the bills filed there the same year. This is co-occurrence in a state and a year, not cause: a national buy's dollars are divided evenly across the states it names.
| State | Year | Ads | Spend | Bills filed | Anti-trans bills | Passed |
|---|---|---|---|---|---|---|
| Delaware | 2021 | 241 | $2,499 to $3,477 | 2 | 0 | 0 |
| Idaho | 2021 | 259 | $2,499 to $3,472 | 2 | 0 | 0 |
| New Mexico | 2021 | 258 | $2,499 to $3,471 | 4 | 2 | 0 |
| Massachusetts | 2021 | 257 | $2,499 to $3,467 | 5 | 2 | 0 |
| Nevada | 2021 | 251 | $2,499 to $3,452 | 8 | 0 | 0 |
| Connecticut | 2021 | 250 | $2,499 to $3,450 | 8 | 3 | 0 |
| Montana | 2021 | 249 | $2,499 to $3,447 | 7 | 7 | 0 |
| Wyoming | 2021 | 240 | $2,499 to $3,428 | 1 | 1 | 0 |
| South Dakota | 2021 | 241 | $2,491 to $3,421 | 4 | 4 | 0 |
| New Hampshire | 2021 | 241 | $2,491 to $3,421 | 4 | 3 | 0 |
| Rhode Island | 2021 | 234 | $2,499 to $3,415 | 7 | 1 | 0 |
| Hawaii | 2021 | 236 | $2,491 to $3,409 | 10 | 1 | 0 |
| Vermont | 2021 | 213 | $2,499 to $3,370 | 1 | 0 | 0 |
| Northern Mariana Islands | 2021 | 0 | $0 | 1 | 0 | 0 |
| US | 2021 | 0 | $0 | 41 | 10 | 0 |
| Michigan | 2020 | 505 | $51,060 to $67,606 | 1 | 0 | 0 |
| Wisconsin | 2020 | 477 | $52,516 to $65,807 | 4 | 0 | 0 |
| Minnesota | 2020 | 472 | $32,216 to $43,707 | 4 | 4 | 0 |
| California | 2020 | 507 | $5,387 to $10,733 | 5 | 0 | 0 |
| Colorado | 2020 | 481 | $5,943 to $8,692 | 5 | 4 | 0 |
| Montana | 2020 | 418 | $5,737 to $8,004 | 0 | 0 | 0 |
| New Hampshire | 2020 | 412 | $5,621 to $7,432 | 3 | 2 | 0 |
| Florida | 2020 | 479 | $3,972 to $5,872 | 8 | 2 | 0 |
| Georgia | 2020 | 487 | $2,216 to $5,005 | 5 | 3 | 0 |
| Alabama | 2020 | 465 | $3,320 to $4,945 | 4 | 4 | 0 |
| Louisiana | 2020 | 437 | $3,272 to $4,808 | 4 | 2 | 0 |
| Pennsylvania | 2020 | 467 | $2,141 to $3,883 | 2 | 1 | 0 |
| Connecticut | 2020 | 426 | $2,137 to $3,870 | 1 | 0 | 0 |
| North Carolina | 2020 | 475 | $2,211 to $3,817 | 1 | 0 | 0 |
| New Jersey | 2020 | 455 | $2,283 to $3,807 | 36 | 5 | 0 |
| Ohio | 2020 | 476 | $2,216 to $3,777 | 4 | 2 | 0 |
| Texas | 2020 | 472 | $2,160 to $3,728 | 0 | 0 | 0 |
| Arizona | 2020 | 473 | $2,210 to $3,709 | 10 | 4 | 0 |
| Tennessee | 2020 | 462 | $2,155 to $3,646 | 12 | 12 | 0 |
| Illinois | 2020 | 473 | $2,160 to $3,643 | 5 | 2 | 0 |
| Virginia | 2020 | 472 | $2,155 to $3,634 | 28 | 0 | 0 |
| Indiana | 2020 | 469 | $2,160 to $3,630 | 5 | 4 | 0 |
| New York | 2020 | 471 | $2,155 to $3,624 | 20 | 0 | 0 |
| Missouri | 2020 | 466 | $2,153 to $3,606 | 13 | 9 | 0 |
| Kentucky | 2020 | 460 | $2,153 to $3,593 | 8 | 5 | 0 |
| Iowa | 2020 | 458 | $2,158 to $3,592 | 8 | 8 | 0 |
| Oregon | 2020 | 461 | $2,132 to $3,574 | 2 | 0 | 0 |
| Mississippi | 2020 | 449 | $2,156 to $3,571 | 8 | 4 | 0 |
| South Carolina | 2020 | 459 | $2,127 to $3,561 | 3 | 3 | 0 |
| Nebraska | 2020 | 443 | $2,150 to $3,547 | 4 | 0 | 0 |
| Massachusetts | 2020 | 438 | $2,126 to $3,510 | 11 | 3 | 0 |
| Maine | 2020 | 413 | $2,148 to $3,471 | 1 | 0 | 0 |
| South Dakota | 2020 | 418 | $2,146 to $3,468 | 4 | 4 | 0 |
| West Virginia | 2020 | 414 | $2,131 to $3,452 | 14 | 6 | 0 |
| Nevada | 2020 | 424 | $2,036 to $3,377 | 0 | 0 | 0 |
| Oklahoma | 2020 | 452 | $1,978 to $3,371 | 2 | 2 | 0 |
| New Mexico | 2020 | 436 | $1,975 to $3,326 | 0 | 0 | 0 |
| Kansas | 2020 | 460 | $1,874 to $3,282 | 5 | 3 | 0 |
| Wyoming | 2020 | 393 | $1,959 to $3,207 | 0 | 0 | 0 |
| Idaho | 2020 | 438 | $1,746 to $3,170 | 6 | 3 | 0 |
| District of Columbia | 2020 | 331 | $1,976 to $3,135 | 5 | 0 | 0 |
| Arkansas | 2020 | 455 | $1,827 to $3,110 | 0 | 0 | 0 |
| Washington | 2020 | 463 | $1,799 to $3,106 | 7 | 2 | 0 |
| Maryland | 2020 | 450 | $1,804 to $3,076 | 8 | 0 | 0 |
| Vermont | 2020 | 334 | $1,873 to $2,976 | 0 | 0 | 0 |
Political ads on Meta and Google, 2018-2025
What ran where, next to what was filed there that year. The join key is state + year, deliberately coarse. This is co-occurrence, not causation: it cannot show that an ad caused a bill or the reverse, because ad targeting and bill filing both respond to the same national cycle. Use it to find the state-years worth reading closely.
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How the ad side is apportioned. A national buy names every state it could be served in. Counting its full budget in all fifty would multiply the
money by fifty, so spend is divided evenly across the states a creative names, and an ad counts once per state it ran in. That is an
apportionment convention, not a measurement.
Bills are the bills the research corpus holds for the state and year. Anti-LGBTQ counts bills coded anti-LGBTQ; trans-specific counts the subset specifically about trans people; enacted counts those that became law.
Bills are the bills the research corpus holds for the state and year. Anti-LGBTQ counts bills coded anti-LGBTQ; trans-specific counts the subset specifically about trans people; enacted counts those that became law.