mixed-mode probability
CNN
CNN Poll conducted by SSRS (poll of political independents) · Aug 21, 2025 – Sep 2025 · US national
Methodology
- Pollster
- CNN media
- Sponsor
- CNN
- Fielded
- Aug 21, 2025 – Sep 2025
- Population
- adults
- Sample size
- 2,077
- Sample frame
- mixed-mode probability
- Panel
- SSRS Opinion Panel
- Mode
- web and phone using a hybrid sample methodology combining the SSRS Opinion Panel (probability-recruited) and a registration-based sample of registered voters
- Margin of error
- ±2.7 percentage points for total respondents; ±4.2 for the sample of political independents
- Weighting
- full sample weighted to reflect the demographic and partisan composition of all U.S. adults; base-weighted separately by source then combined via composite adjustment; weighted to Census figures for gender, age, education, race, Hispanic nativity and region, plus population density, civic engagement and Pew NPORS internet-use benchmarks, and to detailed party ID crossed by ideology, registration, race and education
- Geography
- US national
- Base notes
- n=1,448 from the SSRS Opinion Panel and n=629 from a registration-based sample (509 fresh, 120 recontacted from April 2025). The design yielded 1,006 political independents, reported separately.
Sources
Verification note. Wording, toplines and crosstabs read directly from the CNN/SSRS topline and crosstab tables (I2_m at p.47/p.122, PTYVIEWS_p table 087 at p.85/p.160, CULTURECHG table 046 at p.55/p.130). This release publishes banners by sex, race, age, income and education but not by party ID, so no party breaks are available.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
Questions asked (3)
personal importance of policies regarding gender identity and trans people
How important are each of the following issues to you personally?
How important are each of the following issues to you personally? / Policies regarding gender identity and trans people
Moderately important
24%
Not at all important
22%
Not that important
20%
Very important
17%
Extremely important
16%
Extremely/Very important (NET) 33%Not that/Not at all important (NET) 43%
Wording notes: battery item asked alongside the economy, health care, democracy, crime, immigration, abortion, climate and redistricting | measures salience, not direction | ranked last of ten issues tested
neutral — Neutral five-point salience scale; 'policies regarding gender identity and trans people' is a descriptive, non-directional label.
Subgroup figures (13)
which party's views on gender identity and trans policy are closer to the respondent's own
Which political party's views are closer to your own on each of the following issues? [ITEMS ASKED IN RANDOM ORDER] [DEM AND REP OPTIONS ROTATED IN ORDER FOR HALF/IN REVERSE ORDER FOR HALF]
Which political party's views are closer to your own on each of the following issues? / Policies regarding gender identity and trans people
The Democratic Party
35%
The Republican Party
35%
Neither party
30%
Wording notes: items randomized and party options rotated | explicit 'neither party' option offered
neutral — Party options rotated, items randomized, and a 'neither' escape offered.
Subgroup figures (19)
whether society has gone too far in accepting different cultures, gender identities and sexual orientations
Over the past few years, there has been a political debate over American society's acceptance of different cultures, gender identities, sexual orientations, and other different backgrounds. Generally speaking, do you think American society (has gone too far) in accepting these differences, (has not gone far enough) in accepting them, or do you think the level of acceptance is about right? [RESPONSES 1-2 ROTATED IN ORDER FOR HALF/IN REVERSE ORDER FOR HALF]
Society has gone too far in accepting these differences
41%
Society has not gone far enough in accepting these differences
36%
Acceptance of these changes is about right
24%
Wording notes: bundles gender identity with culture, sexual orientation and 'other different backgrounds' - not a trans-specific measure | directional responses rotated | explicit 'about right' middle option
double_barreled — The item bundles at least four distinct acceptance domains (culture, gender identity, sexual orientation, 'other backgrounds') into one response, so a respondent with different views across them cannot answer cleanly; the response structure itself is balanced and rotated. Included here only because gender identity is named explicitly.
Subgroup figures (3)