what voters associate with the Trump campaign's 'Kamala is for they/them' ad
During the election, the Trump campaign released an ad with the tagline, "Kamala is for they/them, Trump is for you." Which of these, if any, comes to your mind when you see this tagline? Choose all that apply. [RANDOMIZE 1-5] [SELECT MULTIPLE]
Kamala Harris is for transgender people
46%
Kamala Harris is for illegal immigrants
28%
Kamala Harris is not for everyday working Americans
26%
I didn't think of any of these
24%
Kamala Harris is for aid to foreign countries
18%
Kamala Harris is for people breaking the law
15%
Something else, please specify
4%
Unsure
5%
Wording notes: re-exposes respondents to an anti-trans campaign ad tagline | response list mixes the trans reading with four non-trans readings
unclear — This is an ad-comprehension item rather than an attitude item: it measures what the tagline signalled to voters. Repeating the tagline verbatim is necessary to the measurement but does prime the trans reading it is testing.