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Echelon Insights

Echelon Insights August 2026 Verified Voter Omnibus · Aug 13–17, 2026 · US national

Methodology

Pollster
Echelon Insights commercial
Sponsor
Echelon Insights
Fielded
Aug 13–17, 2026
Population
likely voters
Sample size
1,002
Sample frame
online opt-in
Mode
online survey of voters in the likely electorate
Margin of error
±3.4 percentage points
Weighting
not stated on the topline beyond the L2 voter-file match
Geography
US national
Base notes
The 'woke' item was asked only of self-identified Democrats and Democratic leaners (n=483)

Sources

Verification note. Question wording and percentages transcribed directly from the Echelon Insights Verified Voter Omnibus topline PDF (page rendered and read where the extracted text mis-ordered the grid). Both items reach this database only because they name 'gender identity' explicitly; neither is an attitude item toward transgender people, and both were asked ONLY of Democrats and Democratic leaners, so there is no full-sample total to record. Echelon's topline gives field dates, n and MoE but no weighting statement.

Figures below are transcribed from these documents. Where they disagree with the source, the source governs.

Questions asked (1)

Political salienceforced choicein a trend series
whether the Democratic Party should distance itself from 'woke' statements, described as including a heavy focus on race and gender identity

[Ask if QPartyID = 2. Democrat OR QPartyLeanView = 2. Democrats]

There has been a conversation about whether the Democratic Party should distance itself from "woke" statements and actions that were common starting around 2020. This includes things like a heavy focus on race and gender identity and the use of land acknowledgements. Which comes closest to your view on this? [RANDOMIZE 1-2]

Wording notes: 'woke' is a contested pejorative used here as the pollster's own operative term, in scare quotes | gender identity is defined into 'woke' by the stem, alongside land acknowledgements, which links it to a widely mocked practice | asked only of Democrats and Democratic leaners | no definition of 'distance itself' - respondents supply their own

loaded_terms — the item's own examples supply the frame: pairing 'a heavy focus on race and gender identity' with 'land acknowledgements' groups trans-related politics with a practice that even sympathetic respondents often treat as performative, which makes distancing the easier answer

Subgroup figures (3)

party

GroupDemocrats should not distance themselves from "woke"Democrats should distance themselves from "woke"Unsure
Democrats and Democratic leaners42%35%23%

Every figure on this page is transcribed from the source linked above. How to read this data →