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Essential Research

The Essential Report, 10 September 2024 · Sep 2024 · Australia national

Methodology

Pollster
Essential Research independent
Sponsor
Essential Media Communications
Fielded
Sep 2024
Population
adults
Sample size
1,132
Sample frame
online opt-in
Panel
PureProfile online panels
Mode
online fortnightly omnibus run by Essential Research with sample provided by PureProfile from online panels; field opens Wednesday night and closes the following Sunday
Margin of error
not disclosed
Weighting
RIM and cell weighting using ABS and AEC data; factors are age, gender, location, previous federal vote and education. Quotas applied by age, gender and location.
Geography
Australia national
Base notes
Base for this question: all participants (n=1,132)

Sources

Verification note. Question stem, base (n=1,132) and all percentages were extracted from the Flourish chart payloads embedded in the Essential Report question page (visualisation ids 19335660 overall, 19335677 gender, 19335700 voting intention, 19335701 age). Essential publishes only the report date (10 September 2024) and the question publish date (9 September 2024), not the exact fieldwork days, so field dates are recorded at month precision; Essential's own methodology statement says the fortnightly omnibus opens Wednesday night and closes the following Sunday. This is compliant with the Australian Polling Council Quality Mark. NOTE: repeated site searches of both essentialreport.com.au and the older essentialvision.com.au archive for 'transgender', 'trans', 'sexual orientation' and 'identity' returned this as the ONLY Essential item touching gender identity - Essential appears never to have asked a direct transgender-attitudes question.

Figures below are transcribed from these documents. Where they disagree with the source, the source governs.

Questions asked (1)

Legal documents & IDsforced choicein a trend series
whether the 2026 Australian Census should include gender and sexual orientation questions

Q. In the upcoming Census in 2026 which is closest to your view:

There should be questions on both gender and sexual orientation
42%
There should be no questions on gender or sexual orientation
25%
There should be questions on gender but not sexual orientation
23%
There should be questions on sexual orientation but not gender
10%

Wording notes: no 'don't know' option offered | asked in the context of the Albanese government's reversal on including LGBTIQ+ questions in the 2026 Census

neutral — the four options exhaust the logical possibilities symmetrically and neither alternative is described in loaded terms

Subgroup figures (26)

party

GroupThere should be questions on both gender and sexual orientationThere should be no questions on gender or sexual orientationThere should be questions on gender but not sexual orientationThere should be questions on sexual orientation but not gender
Labor42%23%25%10%
TOTAL: Coalition41%26%23%11%
Greens52%21%15%11%
Minor parties/Independents37%28%24%11%

gender

GroupThere should be questions on both gender and sexual orientationThere should be no questions on gender or sexual orientation
Male42%25%
Female42%26%

age

GroupThere should be questions on both gender and sexual orientationThere should be no questions on gender or sexual orientation
18-3441%22%
35-5441%27%
55+43%27%

Every figure on this page is transcribed from the source linked above. How to read this data →