online opt-in
GLAAD
GLAAD Accelerating Acceptance 2020 · Nov 2019 – Dec 31, 2019 · US national
Methodology
- Pollster
- GLAAD advocacy_left
- Sponsor
- GLAAD
- Commissioned by
- GLAAD
- Fielded
- Nov 2019 – Dec 31, 2019
- Population
- adults
- Sample size
- 2,506
- Sample frame
- online opt-in
- Panel
- Cint (aggregated opt-in panels)
- Mode
- online, 'conducted online between November and December 2019, among a national sample of 2,506 U.S. adults, age 18 or over using sample sourced by Cint (a leading sample supplier and aggregator, with access to over 100 million panel members worldwide)'
- Margin of error
- not applicable - not a probability sample
- Weighting
- not disclosed in this report (the 2023-2025 editions add 'Data were weighted to ensure results represent the adult 18+ U.S. population')
- Geography
- US national
- Base notes
- results are reported separately for non-LGBTQ and LGBTQ respondents; subsample sizes not published
Sources
Verification note. All percentages read from the Accelerating Acceptance 2020 report PDF; the Non-LGBTQ/LGBTQ bar assignment was checked against the legend order and against items where the direction is unambiguous. Note the naming trap: GLAAD's '2020' study was fielded in November-December 2019. The last two results on the first question below are the prior-year ('2020') column reported in the Accelerating Acceptance 2021 report, which compares against this wave.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
Questions asked (3)
belief about whether banning trans military service is currently legal, and whether it should be illegal
% of Americans who feel the situation is currently illegal under federal law in the U.S. / % of non-LGBTQ Americans who believe the situation should be illegal under federal law in U.S.
Ban physically qualified transgender people from serving in the U.S. military
Wording notes: the qualifier 'physically qualified' is built into the item and pre-empts the fitness-for-duty objection | asks about legality rather than personal support, so it is a knowledge item as well as an attitude item
tilts_affirming — Inserting 'physically qualified' removes the most common stated rationale for a service ban before the respondent answers; a neutral version would say 'transgender people'.
Subgroup figures (3)
belief about whether denying restroom access matching gender identity is currently legal, and whether it should be illegal
% of Americans who feel the situation is currently illegal under federal law in the U.S. / % of non-LGBTQ Americans who believe the situation should be illegal under federal law in U.S.
Deny transgender people the right to use the restroom that aligns with their gender identity
Wording notes: frames restroom access as 'the right to use the restroom that aligns with their gender identity'
tilts_affirming — The item embeds the affirming framing ('the right to use the restroom that aligns with their gender identity') rather than presenting the competing framing about sex-segregated spaces.
Subgroup figures (3)
prior-year (2020 column) values for the 'only two genders' and 'trans/nonbinary will become familiar' items
There are only two genders. / Nonbinary and transgender people will become a more familiar part of life just as gays and lesbians have.
Wording reconstructed from: Accelerating Acceptance 2021 report PDF, p.2. GLAAD prints these as '% non-LGBTQ people who strongly/somewhat disagree that there are only two genders' and '% of non-LGBTQ people who strongly/somewhat expect that nonbinary and transgender people will become a more familiar part of life just as gays and lesbians have', with 2020 and 2021 columns. The 2020 column corresponds to this fielding.
Wording notes: only the disagree net was published for the 'two genders' item
neutral — Standard agree/disagree statements; 'There are only two genders' is a contested claim stated flatly, which is the conventional way to measure belief on it.
Subgroup figures (2)