online opt-in

GLAAD

GLAAD Accelerating Acceptance 2021 · Jan 2021 – Jan 31, 2021 · US national

Methodology

Pollster
GLAAD advocacy_left
Sponsor
GLAAD
Commissioned by
GLAAD
Fielded
Jan 2021 – Jan 31, 2021
Population
adults
Sample size
2,517
Sample frame
online opt-in
Panel
Cint (aggregated opt-in panels)
Mode
online, 'conducted online in January 2021, among a national sample of 2,517 U.S. adults, age 18 or over, using sample sourced by Cint (a leading sample supplier and aggregator, with access to over 149 million panel members worldwide)'
Margin of error
not applicable - not a probability sample
Weighting
not disclosed in this edition
Geography
US national
Base notes
toplines reported separately for non-LGBTQ and LGBTQ respondents; subsample sizes not published

Sources

Verification note. Percentages read from the Accelerating Acceptance 2021 report PDF; year-to-value pairing confirmed by extracting the PDF text with x/y coordinates so that each year label sits on the same baseline as its bar value. GLAAD published only the 'strongly/somewhat' net for the agree/disagree items and did not publish the two-sided splits for the 'new and unfamiliar' battery in a way that could be attributed to a colour unambiguously, so those two items are recorded as a stacked pair with an explicit caveat.

Figures below are transcribed from these documents. Where they disagree with the source, the source governs.

Questions asked (2)

Identity beliefsparaphrasedagree/disagreein a trend series
disagreement that there are only two genders

There are only two genders.

Wording reconstructed from: Accelerating Acceptance 2021 report PDF, p.2: '% non-LGBTQ people who strongly/somewhat disagree that there are only two genders'. GLAAD reports the item only in this restated form.

Wording notes: only the disagree net is published

neutral — Flat statement of a contested proposition on a symmetric agree/disagree scale.

Subgroup figures (1)

lgbtq_status

GroupStrongly/somewhat disagree that there are only two genders
Non-LGBTQ43%
General acceptanceparaphrasedagree/disagreein a trend series
expectation that nonbinary and transgender people will become a familiar part of life

Nonbinary and transgender people will become a more familiar part of life just as gays and lesbians have.

Wording reconstructed from: Accelerating Acceptance 2021 report PDF, p.2: '% of non-LGBTQ people who strongly/somewhat expect that nonbinary and transgender people will become a more familiar part of life just as gays and lesbians have'. Restated by GLAAD.

Wording notes: the analogy to gay and lesbian acceptance is built into the item

tilts_affirming — The comparison clause ('just as gays and lesbians have') supplies a normalising precedent inside the stimulus, which nudges toward agreement.

Subgroup figures (1)

lgbtq_status

GroupStrongly/somewhat agree
Non-LGBTQ81%

Every figure on this page is transcribed from the source linked above. How to read this data →