online opt-in

GLAAD

GLAAD Accelerating Acceptance 2023 · Feb 2023 – Feb 28, 2023 · US national

Methodology

Pollster: GLAAD advocacy_left
Sponsor: GLAAD
Commissioned by: GLAAD
Fielded: Feb 2023 – Feb 28, 2023
Population: adults
Sample size: 2,533
Sample frame: online opt-in
Panel: Cint (aggregated opt-in panels)
Mode: online, 'The Accelerating Acceptance Study was conducted online in February 2023, among a national sample of 2,533 U.S. adults, age 18 or over, using sample sourced by Cint (who has the world's largest consumer network for digital survey-based research). Data were weighted to ensure results represent the adult 18+ U.S. population.'
Margin of error: not applicable - not a probability sample
Weighting: weighted to represent the adult 18+ U.S. population; weighting variables not published
Geography: US national
Base notes: comfort items are reported on the non-LGBTQ base; subsample size not published

Sources

Verification note. This is the first Accelerating Acceptance wave to split the comfort battery into separate gay/lesbian/bisexual, nonbinary and transgender versions of each scenario, which makes it the single most useful GLAAD wave for this database. Item-to-percentage pairing was confirmed by extracting the p.4 chart with x/y coordinates (each label and its bar value share a y band).

Figures below are transcribed from these documents. Where they disagree with the source, the source governs.

Questions asked (2)

General acceptance4-point scalein a trend series

comfort in personal scenarios involving a transgender person

% non-LGBTQ adults that are comfortable...

Having a transgender person at your place of worship / Learning your a family memeber is transgender / Learning your doctor is transgender

Comfortable - Having a gay, lesbian or bisexual person at your place of worship

80%

Comfortable - Having a transgender person at your place of worship

76%

Comfortable - Having a nonbinary person at your place of worship

76%

Comfortable - Learning a family member is gay, lesbian or bisexual

75%

Comfortable - Seeing a same-sex couple holding hands

74%

Comfortable - Learning your doctor is gay, lesbian or bisexual

72%

Comfortable - Learning a family member is nonbinary

68%

Comfortable - Learning a family member is transgender

66%

Comfortable - Learning your doctor is nonbinary

64%

Comfortable - Learning your doctor is transgender

63%

Wording notes: only the comfortable net is published | parallel gay/lesbian/bisexual and nonbinary versions of each scenario were fielded, which permits a clean within-survey comparison

neutral — Scenario items are symmetric across identity groups and the scale is balanced; the wording does not editorialize.

General acceptanceagree/disagreein a trend series

familiarity with nonbinary and transgender people

% non-LGBTQ people agree

Nonbinary and transgender people are new and unfamiliar to me

50%

Agree 50%50% Disagree

Wording notes: published as a collapsed agree/disagree pair

neutral — Plain first-person familiarity statement.

Every figure on this page is transcribed from the source linked above. How to read this data →