online opt-in
GLAAD
GLAAD Accelerating Acceptance 2024 · Jan 2024 – Jan 31, 2024 · US national
Methodology
- Pollster
- GLAAD advocacy_left
- Sponsor
- GLAAD
- Commissioned by
- GLAAD
- Fielded
- Jan 2024 – Jan 31, 2024
- Population
- adults
- Sample size
- 2,511
- Sample frame
- online opt-in
- Panel
- Cint (aggregated opt-in panels)
- Mode
- online, 'The Accelerating Acceptance Study was conducted online in January 2024, among a national sample of 2,511 U.S. adults, age 18 or over, using sample sourced by Cint (who has the world's largest consumer network for digital survey-based research). Data were weighted to ensure results represent the adult 18+ U.S. population.'
- Margin of error
- not applicable - not a probability sample
- Weighting
- weighted to represent the adult 18+ U.S. population; weighting variables not published
- Geography
- US national
- Base notes
- items reported separately for non-LGBTQ and LGBTQ respondents; subsample sizes not published. Several charts in the 2024 report are sourced instead to a separate 'GLAAD 2024 LGBTQ voter pulse poll' whose methodology GLAAD did not publish.
Sources
Verification note. Percentages read from the Accelerating Acceptance 2024 PDF. The 2024/2023 series assignment on the paired bar charts was resolved by matching the legend swatch colours to the bar fills (light blue = 2024, dark blue = 2023) and cross-checking against the known 2023 value of 84% for the equal-rights item, which appears on the dark bar.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
Questions asked (2)
would support a close family member or friend who came out as transgender or nonbinary
% non-LGBTQ strongly/somewhat agree
If someone close to me (like a family member or close friend) told me they were transgender or nonbinary, I would support them
Strongly/somewhat agree - lesbian, gay or bisexual version
82%
Strongly/somewhat agree - transgender or nonbinary version
77%
Wording notes: only the agree net is published
tilts_affirming — A first-person hypothetical about supporting a loved one is socially desirable to endorse; it measures self-presented warmth rather than policy preference.
LGBTQ respondents reporting discrimination based on gender identity, by generation
% LGBTQ reporting discrimination related to sexual/romantic orientation and/or gender identity
Discrimination based on gender identity
Wording notes: reported separately from the sexual-orientation ground, unlike the 2017 wave
neutral — Bare ground-of-discrimination label.
Subgroup figures (8)