online opt-in
GLAAD
GLAAD Accelerating Acceptance 2025 · Jan 2025 – Jan 31, 2025 · US national
Methodology
- Pollster
- GLAAD advocacy_left
- Sponsor
- GLAAD
- Commissioned by
- GLAAD
- Fielded
- Jan 2025 – Jan 31, 2025
- Population
- adults
- Sample size
- 2,514
- Sample frame
- online opt-in
- Panel
- Cint (aggregated opt-in panels)
- Mode
- online, 'The Accelerating Acceptance Study was conducted online in January 2025, among a national sample of 2,514 U.S. adults, age 18+, using sample sourced by Cint (who has the world's largest consumer network for digital survey-based research). Data were weighted to ensure results represent the adult 18+ U.S. population.'
- Margin of error
- not applicable - not a probability sample
- Weighting
- weighted to represent the adult 18+ U.S. population; weighting variables not published
- Geography
- US national
- Base notes
- items reported on non-LGBTQ and LGBTQ bases; subsample sizes not published
Sources
Verification note. All percentages read from GLAAD's own Accelerating Acceptance 2025 web report, which attributes each stat to '(Accelerating Acceptance 2025)'. GLAAD published this edition as a web page of bullet statistics rather than a chart deck, so no literal question wording is available for any item.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
Questions asked (3)
personally knowing someone transgender or nonbinary
Non-LGBTQ adults say they don't personally know many members of the LGBTQ community (numbers will not add to 100% because people can select multiple options)
personally know someone who is transgender
Wording reconstructed from: GLAAD Accelerating Acceptance 2025 web report: '22% of non-LGBTQ adults say they personally know someone who is transgender.' Restated by GLAAD; no topline published.
Personally know someone who is gay or lesbian
63%
Personally know someone who is bisexual
34%
Personally know someone who is transgender
22%
Personally know someone who is nonbinary
11%
Wording notes: multiple-response battery; percentages do not sum to 100
neutral — Standard contact battery.
would support a close family member or friend who came out as trans or nonbinary
if someone close to them (like a family member or close friend) told them they were trans or nonbinary, they would support them
Wording reconstructed from: GLAAD Accelerating Acceptance 2025 web report: 'More than seven in ten non-LGBTQ adults say that if someone close to them (like a family member or close friend) told them they were LGBTQ, they would support them... This includes three in four (73%) non-LGBTQ adults who would support someone close to them who is trans or nonbinary.'
Would support someone close to them who is trans or nonbinary
73%
Wording notes: only the agree net published
tilts_affirming — Socially desirable first-person hypothetical, same as the 2024 version of this item.
transgender and nonbinary people deserve to live free from violence and discrimination
transgender and nonbinary people deserve to live their lives free from violence and discrimination
Wording reconstructed from: GLAAD Accelerating Acceptance 2025 web report: '87% of non-LGBTQ Americans agree transgender and nonbinary people deserve to live their lives free from violence and discrimination.' Restated by GLAAD.
Agree - gay, lesbian and bisexual people deserve to live free from violence and discrimination
88%
Agree - transgender and nonbinary people deserve to live free from violence and discrimination
87%
Wording notes: abstract dignity statement rather than a policy trade-off
tilts_affirming — Freedom from violence and discrimination is close to universally endorsed as an abstraction; the item cannot distinguish respondents who would nonetheless back restrictive policy.