text-to-web

Greenberg Quinlan Rosner

HRC/GQR national post-election survey, 'A Time to Assess' · Oct 31, 2024 – Nov 5, 2024 · US national, with oversamples in AZ, MI, PA and WI

Methodology

Pollster
Greenberg Quinlan Rosner partisan_d
Sponsor
Human Rights Campaign
Commissioned by
Human Rights Campaign
Fielded
Oct 31, 2024 – Nov 5, 2024
Population
2024 voters
Sample size
800
Sample frame
text-to-web
Mode
multi-modal: 'half the surveys were conducted on the phone and half through text-to-web'
Margin of error
not disclosed
Weighting
'The results are weighted to the current popular vote.' GQR notes votes were still being counted when the memo was written and that updated voter files would change some numbers.
Geography
US national, with oversamples in AZ, MI, PA and WI
Base notes
Base national sample of 800 voters, plus oversamples in Arizona, Michigan, Pennsylvania and Wisconsin, among AANHPI voters, and among LGBTQ+ voters. Oversample sizes were not published.

Sources

Verification note. Field dates, sample size, mode and weighting read verbatim from the footnote on p.1 of the HRC/GQR memo. All percentages read from the memo. No topline or crosstab file was published, only the four-page memo, so exact question wording is available for only some items and no full-scale distributions are available.

Figures below are transcribed from these documents. Where they disagree with the source, the source governs.

Questions asked (4)

Political salienceparaphrasedother
recall of anti-trans attack advertising, and whether trans issues drove the vote

ads criticizing Kamala Harris for supporting taxpayer funded gender transition surgeries for prisoners and migrants and for allowing boys to play sports with girls

Wording reconstructed from: HRC/GQR post-election memo, p.2: 'Nationally, 64 precent recall seeing ads criticizing Kamala Harris for supporting taxpayer funded gender transition surgeries for prisoners and migrants and for allowing boys to play sports with girls'. This is GQR's description of the ad content in the recall item, not the item's literal wording.

Recall seeing the anti-trans attack ads against Kamala Harris
64%
Name opposing transgender surgeries and transgender kids in sports as a most-important issue driving their vote (last on the list)
4%

Wording notes: the ad description repeats the advertisers' framing ('allowing boys to play sports with girls')

unclear — Only GQR's summary is available; an ad-recall item necessarily quotes the ad's framing, which is not itself a bias in the survey.

Party & candidate handlingforced choice
which candidate better represents the voter's views on transgender people

which candidate they prefer on...

representing your views on transgender people

Kamala Harris
52%
Donald Trump
40%

neutral — Symmetric two-way candidate attribute item.

Adult medical careparaphrasedagree/disagreein a trend series
whether government should interfere with the health care transgender people receive

the government should not interfere with the health care transgender people receive

Wording reconstructed from: HRC/GQR post-election memo, p.3: 'A more impressive 73 percent majority (60 percent among Republicans) argue the government should not interfere with the health care transgender people receive.' GQR's restatement; the literal item was not published.

Government should not interfere with the health care transgender people receive
73%

Wording notes: uses the anti-regulation frame ('government should not interfere') rather than naming specific treatments or ages

tilts_affirming — 'Government should not interfere with health care' recruits general anti-government sentiment and omits the age-of-patient and specific-procedure details that drive opposition in other surveys. This is why the 73% figure sits far above support levels for youth medical care measured with procedure-specific wording.

Subgroup figures (1)

party

GroupGovernment should not interfere with the health care transgender people receive
Republicans60%
Nondiscriminationparaphrasedsupport/oppose
support for a federal LGBTQ+ nondiscrimination law

a federal law that would make it illegal to deny services to LGBTQ+ people and would ban discrimination in employment and housing

Wording reconstructed from: HRC/GQR post-election memo, p.3. GQR's restatement.

Support
60%

Wording notes: item names LGBTQ+ collectively and does not separate gender identity from sexual orientation

neutral — Describes the policy content plainly; included here because HRC presents it as part of the same trans-rights battery, though the item itself does not isolate gender identity.

Subgroup figures (1)

education

GroupSupport
Non-college voters57%

Every figure on this page is transcribed from the source linked above. How to read this data →