online opt-in
HPHarris Poll
GLAAD/Harris Poll transgender visibility survey · Aug 19–21, 2015 · US national
Methodology
- Pollster
- Harris Poll commercial
- Sponsor
- GLAAD
- Commissioned by
- GLAAD
- Fielded
- Aug 19–21, 2015
- Population
- adults
- Sample size
- 2,024
- Sample frame
- online opt-in
- Panel
- Harris Poll Online panel
- Mode
- online survey conducted within the United States by Harris Poll on behalf of GLAAD
- Margin of error
- not disclosed
- Weighting
- weighted; GLAAD states 'For complete survey methodology, including weighting variables, please contact...' - variables not published
- Geography
- US national
Sources
Verification note. Percentages and the methodology paragraph read directly from GLAAD's own press release. GLAAD explicitly states: 'This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.' No topline PDF was published.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
Questions asked (2)
personally knowing or working with a transgender person
personally know or work with a transgender person
Wording reconstructed from: GLAAD press release, 16 September 2015 - the release paraphrases the item as respondents who 'report knowing or working with someone who is transgender' / 'personally know or work with a transgender person'. No topline with the literal item wording was published.
Yes - personally know or work with a transgender person
16%
Wording notes: wording is a press-release paraphrase, not a published topline
unclear — Literal wording unavailable; the paraphrase is a straightforward contact item with no obvious loading.
Subgroup figures (9)
Contact & populationparaphrasedother
learning about transgender people through the media
learn about transgender people through the media
Wording reconstructed from: GLAAD press release, 16 September 2015, quoting Nick Adams: '84% of Americans continue to learn about transgender people through the media'. Literal item wording not published.
Learn about transgender people through the media
84%
Wording notes: press-release paraphrase
unclear — Only a paraphrase is available.