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Harvard CAPS/Harris
Monthly Harvard CAPS-Harris Poll: April 2023 · Apr 18–19, 2023 · US national
Methodology
- Pollster
- Harvard CAPS/Harris commercial
- Sponsor
- Harvard University Center for American Political Studies (Harvard CAPS) and The Harris Poll
- Fielded
- Apr 18–19, 2023
- Population
- registered voters
- Sample size
- 1,845
- Sample frame
- online opt-in
- Panel
- The Harris Poll online panel
- Mode
- online survey, Harris Poll online panel
- Margin of error
- not disclosed
- Weighting
- weighted for age within gender, region, race/ethnicity, marital status, household size, income, employment, political party, political ideology, and education
- Geography
- US national
- Base notes
- Unweighted and weighted base 1,845.
Sources
Verification note. Wording and percentages read directly from the Harvard CAPS-Harris April 2023 topline PDF, Tables 161-166. The 'Inappropriate' percentage for BUD3 (Table 162) was cut off in the extracted PDF text and is left null rather than inferred.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
Questions asked (4)
corporate marketing through trans influencers
Is it appropriate or inappropriate for Budweiser beer conduct marketing through transgender social media influencers?
Inappropriate
54%
Appropriate
46%
Wording notes: grammatical error ('for Budweiser beer conduct marketing') | the brand is Bud Light, referred to throughout as 'Budweiser' | no 'not sure' option
neutral — symmetric appropriate/inappropriate stem; the item is about corporate marketing rather than trans people directly, but is one of the few polled measures of the 2023 consumer-boycott episode
trans influencer's face on a beer can
Is it appropriate or inappropriate for Budweiser beer to print the face or a transgender influencer in a beer can intended for marketing purposes?
Wording notes: grammatical errors ('the face or a transgender influencer', 'in a beer can') | no 'not sure' option
neutral — symmetric stem; wording is sloppy but not directional
whether the Bud Light backlash was justified
Is the backlash towards Budweiser's sponsorship of trans social media influencer Dylan Mulvaney justified or not justified?
Justified
54%
Not justified
46%
Wording notes: no 'not sure' option | assumes the respondent knows what 'the backlash' consisted of
neutral — symmetric justified/not justified stem; it presupposes awareness of the episode without a filter question, so part of the 54% 'justified' may be responding to the frame rather than to knowledge
whether Bud Light should drop the sponsorship
Should Budweiser corporate drop the sponsorship of trans social media influencer Dylan Mulvaney or keep its course?
Drop the sponsorship with Dylan Mulvaney
58%
Keep its course
42%
Wording notes: no 'not sure' option
neutral — both courses of action stated; it comes at the end of a seven-item battery about the controversy, so order effects are likely to have hardened attitudes by this point