probability panel
Ipsos
Policy Institute at King's College London / Ipsos UK culture wars study · Nov 25, 2020 – Dec 2, 2020 · UK national
Data flag. SOURCE NOT CONTEMPORANEOUS: both cited URLs are a November 2025 Ipsos/King's College London report (2025 wave, n=4,027), not a 2020 document. The embedded 2020 baseline figures match the record exactly, so the numbers are right and the citation is not.
Methodology
- Pollster
- Ipsos academic
- Sponsor
- The Policy Institute, King's College London
- Commissioned by
- The Policy Institute, King's College London
- Fielded
- Nov 25, 2020 – Dec 2, 2020
- Population
- adults aged 16 and over
- Sample size
- 2,834
- Sample frame
- probability panel
- Panel
- Ipsos UK KnowledgePanel
- Mode
- online, Ipsos UK KnowledgePanel - an online random probability panel recruited offline from every address in the UK, with tablets and internet access supplied to otherwise-offline participants
- Margin of error
- not disclosed
- Weighting
- weighted by age, gender, region, Index of Multiple Deprivation quintile, education, ethnicity and number of adults in the household to reflect the profile of the UK population
- Geography
- UK national
Sources
Verification note. Toplines and age/gender crossbreaks for the 2020 baseline wave are read from the trend charts in the 2025 KCL Policy Institute / Ipsos report 'The UK's changing culture wars', which reports 2020 and 2025 side by side. Percentages were recovered from the chart data series and every subgroup column sums to 99-101%, which cross-checks the assignment. The 2020 wave's own release was not retrieved; release_date here is the 2025 report's publication date, not the 2020 wave's original publication date. release_date left null for that reason.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
Questions asked (1)
whether transgender rights in the UK have gone too far, not far enough, or as far as they should
Which of the following statements best matches your view?
Transgender rights have not gone far enough in the UK
31%
Transgender rights have gone as far as they should go in the UK
31%
Transgender rights have gone too far in the UK
17%
Don't know/prefer not to say
21%
Wording notes: 'gone too far' / 'not gone far enough' symmetric three-way frame | the stem itself carries no content; all substance is in the response options
neutral — the three substantive options are symmetric around an explicit middle, and a don't-know is offered; the frame does presuppose that 'transgender rights' is a coherent single object of judgement
Subgroup figures (24)