Ipsos

Methodology

Pollster

Ipsos commercial

Sponsor

Ipsos

Fielded

Apr 23, 2021 – May 7, 2021

Population

adults

Sample size

19,069

Sample frame

online opt-in

Panel

Ipsos Global Advisor online panels

Mode

online self-completion via the Ipsos Global Advisor online platform; ages 18-74 in the United States, Canada, Malaysia, South Africa and Turkey, 16-74 in 23 other markets

Margin of error

credibility interval: ±3.5 points for n=1,000; ±4.8 points for n=500

Weighting

Data weighted so each country's sample composition best reflects the demographic profile of the adult population according to the most recent census data

Geography

27-market multinational (Ipsos Global Advisor)

Base notes

Approximately 1,000 each in Australia, Belgium, Brazil, Canada, mainland China, France, Germany, Great Britain, Italy, Japan, Spain and the U.S.; 500 each in Argentina, Chile, Colombia, Hungary, India, Malaysia, Mexico, Netherlands, Peru, Poland, Russia, South Africa, South Korea, Sweden and Turkey.

Sources

• Original release↗(opens another site)PDF, external
• Methodology↗(opens another site)PDF, external
• Topline PDF↗(opens another site)PDF, external

Verification note. Global average read from slide 35; country figures read from the slide 36 grid. The country ordering was validated against the 2024 report's published 'change since 2021' column, which reproduces each of these 2021 values exactly for Canada, Australia, Great Britain, the United States, Spain, the Netherlands and Argentina. This wave did not carry the five-item transgender agree/disagree battery introduced in 2023; only the trans-athlete item is trans-specific.

Figures below are transcribed from these documents. Where they disagree with the source, the source governs.