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RGRedBridge Group
Redbridge polling for Equality Australia, February 2025 · Feb 3–7, 2025 · Australia national
Methodology
- Pollster
- RedBridge Group commercial
- Sponsor
- Equality Australia
- Commissioned by
- Equality Australia
- Fielded
- Feb 3–7, 2025
- Population
- adults
- Sample size
- 1,013
- Sample frame
- unknown
- Mode
- not disclosed in the release
- Margin of error
- not disclosed
- Weighting
- not disclosed in the release
- Geography
- Australia national
- Base notes
- Australians aged 18 and older
Sources
Verification note. Percentages, pollster, client, fieldwork window (3-7 February 2025) and sample size (1,013) are all stated in Equality Australia's release. No topline or data tables were published, so question wording is Equality Australia's summary of each item, not the pollster's literal wording, and no mode, weighting or margin of error was disclosed. Released in the context of Clive Palmer's Trumpet of Patriots anti-trans advertising campaign during the 2025 federal election.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
Questions asked (4)
Political salienceparaphrasedagree/disagree
whether politicians should politicise trans issues for political gain
Government and opposition should not politicise trans issues for political gain.
Wording reconstructed from: Equality Australia media release summary of the item; no topline published
Agree or strongly agree
86%
Wording notes: 'politicise ... for political gain' is a pejorative framing of the behaviour being asked about
tilts_affirming — the statement builds in a negative characterisation ('for political gain') of the conduct respondents are asked to judge, which makes agreement the path of least resistance
General acceptanceparaphrasedagree/disagree
LGBT people living with dignity and respect
LGBT people deserve to live with dignity and respect.
Wording reconstructed from: Equality Australia media release summary of the item
Agree or strongly agree
89%
Wording notes: valence statement with near-universal social desirability
tilts_affirming — an abstract dignity statement that almost no respondent will disagree with; it measures norm endorsement rather than any policy position
General acceptanceparaphrasedagree/disagree
freedom of trans people to live as they choose
Trans people should have the freedom and choice to live their lives in the way that makes them happy.
Wording reconstructed from: Equality Australia media release summary of the item
Agree or strongly agree
91%
Wording notes: abstract freedom framing with no concrete policy content
tilts_affirming — phrased in terms of freedom and happiness rather than any contested policy, so it sets a ceiling estimate of support
equal rights and protections for trans people
Trans people deserve the same rights and protections as other Australians.
Wording reconstructed from: Equality Australia media release summary of the item
Agree or strongly agree
81%
Wording notes: equal-treatment framing
tilts_affirming — abstract equal-rights framing that does not name any specific right in contention; comparable wording was used by YouGov for Equality Australia in July 2020 (78%)