Methodology
- Pollster
- Research New Zealand commercial
- Sponsor
- National Council of Women of New Zealand (Te Kaunihera Wahine o Aotearoa) / Gender Equal NZ
- Commissioned by
- National Council of Women of New Zealand
- Fielded
- May 12–23, 2025
- Population
- adults
- Sample size
- 1,250
- Sample frame
- online opt-in
- Panel
- not named in the report
- Mode
- online, sample provided by a panel provider
- Margin of error
- maximum margin of error of +/-2.9% at the 95% confidence level on the total weighted sample
- Weighting
- weighted to correct for the Maori and Pacific over-sample and by gender, using weighting parameters from the 2023 Census of Population and Dwellings; sample selected to be representative by gender, age, ethnicity and geographic location
- Geography
- New Zealand national
- Base notes
- New Zealanders aged 18 and over; Maori and Pacific peoples were deliberately over-sampled and the results weighted to correct for it
Sources
Verification note. Methodology (fieldwork 12-23 May 2025, n=1,250, online panel, weighted to 2023 Census parameters, maximum MOE +/-2.9%) read directly from the report PDF. The fifth wave of a biennial series running 2017, 2019, 2021, 2023, 2025. IMPORTANT LIMITATION: the comfort-with-trans-people results are published only as bubble graphics (Figures 19 and 20), so the exact per-situation percentages could not be extracted from the PDF text layer; only the summary range the report itself states in its Key Findings ('slightly lower levels of comfort for trans people at 61%-70%') is recorded here. Research New Zealand hosts an interactive e-reporting tool at genderequality2025.researchnz.com which would carry the underlying figures. The report says the questionnaire is at Appendix A but the appendix text did not extract, so item wording is the report's descriptive text and is not verbatim. Only the two trans-relevant items are recorded; the survey is mostly about gender equality between men and women and is out of scope otherwise.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
comfort with trans men and trans women in everyday roles (work colleague, parent, and other situations)
Whether respondents were comfortable with trans men and trans women in various situations.
Wording reconstructed from: the report's description of the item battery (p.22 and p.30); the questionnaire in Appendix A did not extract from the PDF
Comfortable with non-binary people (all situations, floor)
79%
Comfortable with trans people (highest situation asked)
70%
Comfortable with trans people (lowest situation asked)
61%
Wording notes: asked as part of a longer battery covering gay men, lesbians, bisexual people, non-binary people, trans men and trans women | per-situation figures published only as graphics
neutral — a comfort/social-distance battery applied symmetrically across identity groups; the report notes comfort with trans people is consistently lower than for the other groups asked about
school year at which teaching about gender diversity should be introduced
Opinion relating to when teaching about gender diversity should be introduced in schools.
Wording reconstructed from: Table 3 heading in the Gender Attitudes Survey 2025 report
Years 7-8 (Aged 11-12)
22%
Years 9-11 (Aged 13-15)
22%
There should be no such information included in any years
21%
Years 12-13 (Aged 16-17)
14%
Years 0-6 (Aged 5-10)
13%
Don't know
8%
Wording notes: offers an explicit 'no such information in any years' option, which is the restrictive response
neutral — an age-of-introduction item with a genuine opt-out; the option set does not favour either side
Subgroup figures (4)