Methodology
- Pollster
- YouGov commercial
- Sponsor
- Yahoo News
- Commissioned by
- Yahoo News
- Fielded
- Nov 14–18, 2024
- Population
- adults
- Sample size
- 1,612
- Sample frame
- online opt-in
- Panel
- YouGov
- Mode
- online - YouGov opt-in panel, respondents selected to be representative of all U.S. adults
- Margin of error
- approximately 2.6 percent
- Weighting
- weighted by gender, age, race, education, 2024 election turnout and presidential vote, party identification and current voter registration status; demographic targets from the 2019 American Community Survey; party identification weighted to the estimated distribution at the time of the election (31% Democratic, 32% Republican)
- Geography
- US national
- Base notes
- Nationally representative sample of 1,612 U.S. adults; the 74 percent figure is reported among Americans who voted in 2024.
Sources
Verification note. PARTIALLY VERIFIED. Field dates, sample size, mode and approximate MoE confirmed from the Yahoo News write-up. Percentages retrieved from Yahoo's own write-up and from ABC News/538's account of the same survey. The Yahoo/YouGov topline PDF was not located, so the literal item stems, the full response-option lists and the party/vote-choice crosstabs were NOT obtained. This is the single most directly on-point post-election measurement of the reach of the Trump campaign's transgender advertising, so closing this gap should be a priority. TO CLOSE: retrieve the Yahoo News/YouGov topline for the November 14-18, 2024 wave. || METHODOLOGY FULLY RESOLVED; ONE STORED RESULT IS NOW IN DOUBT AND SHOULD BE MOVED. The Yahoo article was retrieved in full via curl this session and carries a complete methodology statement: 'The Yahoo News survey was conducted by YouGov using a nationally representative sample of 1,612 U.S. adults interviewed online from Nov. 14 to 18, 2024. The sample was weighted according to gender, age, race, education, 2024 election turnout and presidential vote, party identification and current voter registration status. Demographic weighting targets come from the 2019 American Community Survey. Party identification is weighted to the estimated distribution at the time of the election (31% Democratic, 32% Republican). Respondents were selected from YouGov's opt-in panel... The margin of error is approximately 2.6%.' The 74 percent salience figure is confirmed, together with the comparison items the previous record lacked: 51 percent heard a lot or some about lowering the cost of living for the middle class and 36 percent about securing the border, which is what makes the 74 percent finding meaningful. PROBLEM WITH THE SECOND STORED ITEM: the 56 / 32 'transgender rights have gone too far' split does NOT appear anywhere in this Yahoo article. ABC News/538 attributes it to 'a YouGov/Yahoo News survey earlier this month' and separately, in the same piece, cites 'a YouGov/Yahoo News survey taken Nov. 14-18' for a different result - which implies the gone-too-far item belongs to an EARLIER November 2024 Yahoo/YouGov wave, not this one. It is retained below but explicitly flagged; a human should either re-date it to the earlier wave or split it into its own record. STILL MISSING: literal item stems and party or vote-choice crosstabs, which Yahoo did not publish. WHAT TO TRY NEXT: the Yahoo News/YouGov topline PDFs, which Yahoo normally links from its poll stories and which would settle the wave attribution.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
how much voters heard about Harris's plan to protect transgender rights
[How much have you heard about] Harris's "plan" to "protect the rights of transgender people"?
Wording reconstructed from: Yahoo News puts 'plan' and 'protect the rights of transgender people' in quotation marks as the item's own language; the full stem was not published
Heard 'a lot' or 'some' (NET)
74%
Heard 'a lot' or 'some' about Harris's plan to protect the rights of transgender people (NET)
74%
Heard 'a lot' or 'some' about lowering the cost of living for the middle class (NET)
51%
Heard 'a lot' or 'some' about securing the U.S. border with Mexico (NET)
36%
Wording notes: one item in a battery of eight campaign policies, which is what makes the comparison interpretable | Yahoo's own scare quotes around 'plan' reflect that Harris did not campaign on it
neutral — a standard awareness battery; the trans item is measured on the same scale as the comparison items
whether transgender rights have gone too far
transgender rights have gone too far, infringing on the rights of women and children / protecting transgender rights is essential to ensuring equality for all Americans
Wording reconstructed from: ABC News/538, quoting 'a YouGov/Yahoo News survey earlier this month' - WAVE ATTRIBUTION UNCERTAIN, see verification_note
Transgender rights have gone too far, infringing on the rights of women and children
56%
Transgender rights have gone too far, infringing on the rights of women and children
56%
Protecting transgender rights is essential to ensuring equality for all Americans
32%
Protecting transgender rights is essential to ensuring equality for all Americans
32%
Wording notes: the restrictive option carries a concrete harm claim ('infringing on the rights of women and children') while the affirming option carries only an abstract principle | WAVE ATTRIBUTION UNCERTAIN - may belong to an earlier November 2024 Yahoo/YouGov fielding
tilts_restrictive — the two alternatives are not balanced in specificity: one names identifiable victims, the other appeals to equality in the abstract, which reliably advantages the concrete option
