online opt-in
YouGov
American Family Survey 2025 (American Families in an Era of Rapid Change) · Aug 6–18, 2025 · US national
Methodology
- Pollster
- YouGov media
- Sponsor
- Deseret News
- Commissioned by
- Deseret News and the Center for the Study of Elections and Democracy at Brigham Young University
- Fielded
- Aug 6–18, 2025
- Population
- adults
- Sample size
- 3,000
- Sample frame
- online opt-in
- Panel
- YouGov
- Mode
- online, YouGov matched sample (interviewed then matched down to 3,000)
- Margin of error
- +/- 2.1 percentage points
- Weighting
- matched on gender, age, race, education; propensity-weighted and post-stratified
- Geography
- US national
- Base notes
- YouGov interviewed 3,317 respondents, matched down to a final sample of 3,000.
Sources
Verification note. Wording and percentages read from the YouGov topline appended to the 2025 AFS report, Q63. Release date is the report's stated publication month; day-level release date not confirmed.
Figures below are transcribed from these documents. Where they disagree with the source, the source governs.
Questions asked (1)
knowing someone who identifies as transgender
Do you personally know anyone who identifies as transgender? Check all that apply.
No
66%
Yes, an acquaintance or coworker
22%
Yes, a close friend
9%
Yes, an immediate family member
6%
Prefer not to say
3%
Wording notes: paired with an identically structured item about knowing someone gay or lesbian (Q62)
neutral — standard social-contact battery; 'identifies as' is contested phrasing but is applied symmetrically to the gay/lesbian item